ActiveCampaign vs MailerLite
ActiveCampaign rates 4.5/5 and starts at $19/mo. MailerLite rates 4.6/5 and starts at Free. MailerLite is the cheaper entry point. MailerLite is the higher rated. Only MailerLite has a free tier.
MailerLite rates higher (4.6/5 vs 4.5/5). MailerLite is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while MailerLite is aimed at SMBs & solo creators.
ActiveCampaign vs MailerLite at a glance
| Measure | ActiveCampaign | MailerLite |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Reviews | 9,100 | 2,400 |
| Starting price | $19/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
ActiveCampaign
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $19/mo | $228 |
| Plus | $49/mo | $588 |
| Pro | $79/mo | $948 |
MailerLite
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Growing Business | $10/mo | $120 |
| Advanced | $20/mo | $240 |
Which should you choose?
Choose ActiveCampaign if…
- Best-in-class automations matters to you.
- Strong CRM matters to you.
- Deep segmentation matters to you.
- Approval process to sign up would be a problem.
Choose MailerLite if…
- Excellent value matters to you.
- Clean interface matters to you.
- Good free tier matters to you.
- Steeper learning curve would be a problem.
ActiveCampaign
Pros
- Best-in-class automations
- Strong CRM
- Deep segmentation
Cons
- Steeper learning curve
- No free plan
MailerLite
Pros
- Excellent value
- Clean interface
- Good free tier
Cons
- Approval process to sign up
- Fewer integrations
Frequently asked questions
Is ActiveCampaign better than MailerLite?+
MailerLite rates higher (4.6/5 vs 4.5/5). MailerLite is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while MailerLite is aimed at SMBs & solo creators.
Which is cheaper, ActiveCampaign or MailerLite?+
MailerLite — it starts at Free, versus $19/mo for ActiveCampaign.
Do ActiveCampaign or MailerLite have a free plan?+
MailerLite has a free tier; ActiveCampaign does not (though trials may be available).
Which is better rated, ActiveCampaign or MailerLite?+
MailerLite, at 4.6/5 across 2,400 reviews, versus 4.5/5 for ActiveCampaign.
What is ActiveCampaign best for, and what is MailerLite best for?+
ActiveCampaign is aimed at Automation-heavy teams (complex automations, marketing + sales). MailerLite is aimed at SMBs & solo creators (budget newsletters, small business email).