ActiveCampaign vs Kit
ActiveCampaign rates 4.5/5 and starts at $19/mo. Kit rates 4.5/5 and starts at Free. Kit is the cheaper entry point. Only Kit has a free tier.
Both rate 4.5/5. Kit is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while Kit is aimed at Creators & newsletters.
ActiveCampaign vs Kit at a glance
| Measure | ActiveCampaign | Kit |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Reviews | 9,100 | 2,700 |
| Starting price | $19/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
ActiveCampaign
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $19/mo | $228 |
| Plus | $49/mo | $588 |
| Pro | $79/mo | $948 |
| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Creator | $15/mo | $180 |
| Creator Pro | $29/mo | $348 |
Which should you choose?
Choose ActiveCampaign if…
- Best-in-class automations matters to you.
- Strong CRM matters to you.
- Deep segmentation matters to you.
- Basic email designs would be a problem.
Choose Kit if…
- Great for creators matters to you.
- Clean automations matters to you.
- Strong deliverability matters to you.
- Steeper learning curve would be a problem.
ActiveCampaign
Pros
- Best-in-class automations
- Strong CRM
- Deep segmentation
Cons
- Steeper learning curve
- No free plan
Kit
Pros
- Great for creators
- Clean automations
- Strong deliverability
Cons
- Basic email designs
- Pricier per subscriber
Frequently asked questions
Is ActiveCampaign better than Kit?+
Both rate 4.5/5. Kit is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while Kit is aimed at Creators & newsletters.
Which is cheaper, ActiveCampaign or Kit?+
Kit — it starts at Free, versus $19/mo for ActiveCampaign.
Do ActiveCampaign or Kit have a free plan?+
Kit has a free tier; ActiveCampaign does not (though trials may be available).
Which is better rated, ActiveCampaign or Kit?+
They are tied at 4.5/5.
What is ActiveCampaign best for, and what is Kit best for?+
ActiveCampaign is aimed at Automation-heavy teams (complex automations, marketing + sales). Kit is aimed at Creators & newsletters (creator newsletters, paid subscriptions).