ActiveCampaign vs Brevo
ActiveCampaign rates 4.5/5 and starts at $19/mo. Brevo rates 4.4/5 and starts at Free. Brevo is the cheaper entry point. ActiveCampaign is the higher rated. Only Brevo has a free tier.
ActiveCampaign rates higher (4.5/5 vs 4.4/5). Brevo is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while Brevo is aimed at SMBs with large lists.
ActiveCampaign vs Brevo at a glance
| Measure | ActiveCampaign | Brevo |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Reviews | 9,100 | 3,800 |
| Starting price | $19/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
ActiveCampaign
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $19/mo | $228 |
| Plus | $49/mo | $588 |
| Pro | $79/mo | $948 |
Brevo
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $9/mo | $108 |
| Business | $18/mo | $216 |
Which should you choose?
Choose ActiveCampaign if…
- Best-in-class automations matters to you.
- Strong CRM matters to you.
- Deep segmentation matters to you.
- Editor less polished would be a problem.
Choose Brevo if…
- Pay per email, not contacts matters to you.
- SMS included matters to you.
- Generous free tier matters to you.
- Steeper learning curve would be a problem.
ActiveCampaign
Pros
- Best-in-class automations
- Strong CRM
- Deep segmentation
Cons
- Steeper learning curve
- No free plan
Brevo
Pros
- Pay per email, not contacts
- SMS included
- Generous free tier
Cons
- Editor less polished
- Daily send limit on free plan
Frequently asked questions
Is ActiveCampaign better than Brevo?+
ActiveCampaign rates higher (4.5/5 vs 4.4/5). Brevo is cheaper to start (Free vs $19/mo). ActiveCampaign suits Automation-heavy teams, while Brevo is aimed at SMBs with large lists.
Which is cheaper, ActiveCampaign or Brevo?+
Brevo — it starts at Free, versus $19/mo for ActiveCampaign.
Do ActiveCampaign or Brevo have a free plan?+
Brevo has a free tier; ActiveCampaign does not (though trials may be available).
Which is better rated, ActiveCampaign or Brevo?+
ActiveCampaign, at 4.5/5 across 9,100 reviews, versus 4.4/5 for Brevo.
What is ActiveCampaign best for, and what is Brevo best for?+
ActiveCampaign is aimed at Automation-heavy teams (complex automations, marketing + sales). Brevo is aimed at SMBs with large lists (large lists on a budget, email + SMS).