Best ActiveCampaign Alternatives
The best alternatives to ActiveCampaign, ranked by rating and value.
We compared 4 ActiveCampaign alternatives. MailerLite is the top pick at 4.6/5 (from Free). 4 have a free plan. 4 cost less than ActiveCampaign's $19/mo. 1 rate higher than ActiveCampaign itself (4.5/5).
Why look for a ActiveCampaign alternative?
ActiveCampaign rates 4.5/5 and is genuinely strong at best-in-class automations — most people switch because of a specific trade-off:
- •Steeper learning curve
- •No free plan
ActiveCampaign alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| ActiveCampaign (the original) | $19/mo | 4.5/5 | Automation-heavy teams |
| MailerLite | Free | 4.6/5 | SMBs & solo creators |
| Kit | Free | 4.5/5 | Creators & newsletters |
| Brevo | Free | 4.4/5 | SMBs with large lists |
| Mailchimp | Free | 4.3/5 | Small businesses & beginners |
The best ActiveCampaign alternatives, ranked
Simple, affordable email marketing
Why switch: Excellent value. Best for SMBs & solo creators.
Email marketing built for creators
Why switch: Great for creators. Best for Creators & newsletters.
Email, SMS & CRM with volume-based pricing
Why switch: Pay per email, not contacts. Best for SMBs with large lists.
Beginner-friendly email & marketing platform
Why switch: Very easy to start. Best for Small businesses & beginners.
Pick by priority
Best rated → MailerLite
4.6/5 across 2,400 reviews. Excellent value.
Free option → MailerLite
Has a genuine free plan — the cheapest way to test a switch.
Closest fit → MailerLite
Our top overall pick for people leaving ActiveCampaign. Suits SMBs & solo creators.
Frequently asked questions
What is the best alternative to ActiveCampaign?+
MailerLite is our top-ranked ActiveCampaign alternative, rated 4.6/5 and starting at Free. Excellent value is its standout strength, and it suits SMBs & solo creators.
Are there free alternatives to ActiveCampaign?+
Yes — MailerLite, Kit, Brevo, Mailchimp offer a free plan. Paid tiers unlock more, but the free tier is enough to test the fit.
What is a cheaper alternative to ActiveCampaign?+
4 of these start below ActiveCampaign's $19/mo: MailerLite (Free), Kit (Free), Brevo (Free), Mailchimp (Free).
Why do people look for ActiveCampaign alternatives?+
The most common reasons are: steeper learning curve, no free plan. ActiveCampaign still rates 4.5/5, so the right move depends on which trade-off matters to you.
Which ActiveCampaign alternative is rated highest?+
MailerLite at 4.6/5, versus 4.5/5 for ActiveCampaign.