Moz Pro vs Serpstat
Moz Pro rates 4.3/5 and starts at $49/mo. Serpstat rates 4.6/5 and starts at $50/mo. Moz Pro is the cheaper entry point. Serpstat is the higher rated.
Serpstat rates higher (4.6/5 vs 4.3/5). Moz Pro is cheaper to start ($49/mo vs $50/mo). Moz Pro suits SMBs & in-house marketers, while Serpstat is aimed at Growing agencies.
Moz Pro vs Serpstat at a glance
| Measure | Moz Pro | Serpstat |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Reviews | 606 | 464 |
| Starting price | $49/mo | $50/mo |
| Free plan | No | No |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 3 |
Feature & pricing comparison
Pricing side by side
Moz Pro
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $49/mo | $588 |
| Standard | $99/mo | $1,188 |
| Medium | $179/mo | $2,148 |
Serpstat
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Individual | $50/mo | $600 |
| Team | $100/mo | $1,200 |
| Agency | $410/mo | $4,920 |
Which should you choose?
Choose Moz Pro if…
- Excellent learning resources matters to you.
- Domain Authority brand recognition matters to you.
- 30-day free trial matters to you.
- Dated interface would be a problem.
Choose Serpstat if…
- Wide feature coverage for the price matters to you.
- API access included matters to you.
- Free plan available matters to you.
- Smaller link index than Ahrefs would be a problem.
Moz Pro
Pros
- Excellent learning resources
- Domain Authority brand recognition
- 30-day free trial
Cons
- Smaller link index than Ahrefs
- Keyword limits are tight on lower tiers
Serpstat
Pros
- Wide feature coverage for the price
- API access included
- Free plan available
Cons
- Dated interface
- Thinner data outside English markets
Frequently asked questions
Is Moz Pro better than Serpstat?+
Serpstat rates higher (4.6/5 vs 4.3/5). Moz Pro is cheaper to start ($49/mo vs $50/mo). Moz Pro suits SMBs & in-house marketers, while Serpstat is aimed at Growing agencies.
Which is cheaper, Moz Pro or Serpstat?+
Moz Pro — it starts at $49/mo, versus $50/mo for Serpstat.
Do Moz Pro or Serpstat have a free plan?+
Neither offers a permanently free plan, but free trials are often available.
Which is better rated, Moz Pro or Serpstat?+
Serpstat, at 4.6/5 across 464 reviews, versus 4.3/5 for Moz Pro.
What is Moz Pro best for, and what is Serpstat best for?+
Moz Pro is aimed at SMBs & in-house marketers (learning SEO, rank tracking). Serpstat is aimed at Growing agencies (keyword research, PPC competitor research).