Semrush logoSemrush
vs
Moz Pro logoMoz Pro

Semrush vs Moz Pro

Verdict

Semrush is the more capable platform by a wide margin, with far larger keyword and backlink datasets. Moz Pro wins on approachability and price — $49 against $199 — plus the best learning material in SEO. Choose Moz if you are building the skill; choose Semrush once the data limits start to bite.

Feature & pricing comparison

Comparison
Semrush logoSemrushBest choice
Rating4.54.3
Starting price$199/mo$49/mo
Pricing modelPaidPaid
API available
Best forMarketers & agenciesSMBs & in-house marketers
Keyword research
Site audit
Rank tracking
Backlink analysis
Content tools
Keyword Explorer
Site Crawl
Rank Tracking
Link Explorer
On-page grader
VisitVisit

Which should you choose?

Pick Moz Pro to learn SEO at a third of the cost
Pick Semrush when you need serious data depth

Semrush

Pros

  • Huge feature set
  • Best-in-class keyword data
  • Reliable

Cons

  • Expensive
  • Capped results on lower tiers

Moz Pro

Pros

  • Excellent learning resources
  • Domain Authority brand recognition
  • 30-day free trial

Cons

  • Smaller link index than Ahrefs
  • Keyword limits are tight on lower tiers

Frequently asked questions

Is Semrush better than Moz Pro?+

Semrush is the more capable platform by a wide margin, with far larger keyword and backlink datasets. Moz Pro wins on approachability and price — $49 against $199 — plus the best learning material in SEO. Choose Moz if you are building the skill; choose Semrush once the data limits start to bite.

Which is cheaper, Semrush or Moz Pro?+

Semrush starts at $199/mo, while Moz Pro starts at $49/mo.

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