Semrush vs Moz Pro
Semrush rates 4.5/5 and starts at $199/mo. Moz Pro rates 4.3/5 and starts at $49/mo. Moz Pro is the cheaper entry point. Semrush is the higher rated.
Semrush is the more capable platform by a wide margin, with far larger keyword and backlink datasets. Moz Pro wins on approachability and price — $49 against $199 — plus the best learning material in SEO. Choose Moz if you are building the skill; choose Semrush once the data limits start to bite.
Semrush vs Moz Pro at a glance
| Measure | Semrush | Moz Pro |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Reviews | 9,800 | 606 |
| Starting price | $199/mo | $49/mo |
| Free plan | No | No |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 3 |
Feature & pricing comparison
Pricing side by side
Semrush
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $199/mo | $2,388 |
| Pro+ | $299/mo | $3,588 |
| Advanced | $549/mo | $6,588 |
Moz Pro
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $49/mo | $588 |
| Standard | $99/mo | $1,188 |
| Medium | $179/mo | $2,148 |
Which should you choose?
Choose Semrush if…
- Huge feature set matters to you.
- Best-in-class keyword data matters to you.
- Reliable matters to you.
- Smaller link index than Ahrefs would be a problem.
Choose Moz Pro if…
- Excellent learning resources matters to you.
- Domain Authority brand recognition matters to you.
- 30-day free trial matters to you.
- Expensive would be a problem.
Semrush
Pros
- Huge feature set
- Best-in-class keyword data
- Reliable
Cons
- Expensive
- Capped results on lower tiers
Moz Pro
Pros
- Excellent learning resources
- Domain Authority brand recognition
- 30-day free trial
Cons
- Smaller link index than Ahrefs
- Keyword limits are tight on lower tiers
Frequently asked questions
Is Semrush better than Moz Pro?+
Semrush is the more capable platform by a wide margin, with far larger keyword and backlink datasets. Moz Pro wins on approachability and price — $49 against $199 — plus the best learning material in SEO. Choose Moz if you are building the skill; choose Semrush once the data limits start to bite.
Which is cheaper, Semrush or Moz Pro?+
Moz Pro — it starts at $49/mo, versus $199/mo for Semrush.
Do Semrush or Moz Pro have a free plan?+
Neither offers a permanently free plan, but free trials are often available.
Which is better rated, Semrush or Moz Pro?+
Semrush, at 4.5/5 across 9,800 reviews, versus 4.3/5 for Moz Pro.
What is Semrush best for, and what is Moz Pro best for?+
Semrush is aimed at Marketers & agencies (keyword research, competitor analysis). Moz Pro is aimed at SMBs & in-house marketers (learning SEO, rank tracking).