QuickBooks Online Review
Verdict: QuickBooks Online earns 4.4/5 from 18,900 reviews, ranking #3 of 5 accounting tools we track. It suits Small businesses & accountants best. Most complete feature set is its standout strength, while pricey as you add features is the main trade-off to weigh.
Our take on QuickBooks Online
QuickBooks Online is the dominant small-business accounting platform, with deep features for invoicing, expenses, payroll, and reporting, plus a huge accountant network.
Key features
- Invoicing & payments
- Expense tracking
- Financial reports
- Payroll add-on
- Accountant access
Pros & cons
Pros
- Most complete feature set
- Huge accountant network
- Strong reporting
Cons
- Pricey as you add features
- Can feel complex
Who QuickBooks Online is for
A good fit if…
- • You are small businesses & accountants.
- • Your use case is small business accounting.
- • Your use case is working with an accountant.
- • Your use case is payroll + books.
- • Most complete feature set matters to you.
Look elsewhere if…
- • Pricey as you add features would be a dealbreaker.
- • Can feel complex would be a dealbreaker.
- • Budget is tight — QuickBooks Online costs more than the $20/mo category average.
QuickBooks Online pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Simple Start | $35/mo | $420 |
| EssentialsPopular | $65/mo | $780 |
| Plus | $99/mo | $1,188 |
How QuickBooks Online compares
| Measure | QuickBooks Online | Category average |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting price | $35/mo | $20/mo |
| Rank by rating | #3 of 5 | — |
| Public API | Yes | 3 of 4 offer one |
Integrations
Alternatives to consider
All QuickBooks Online alternatives →Bottom line on QuickBooks Online
4.4/5 · Paid · best for Small businesses & accountants
Frequently asked questions
Is QuickBooks Online worth it?+
QuickBooks Online is rated 4.4/5 across 18,900 reviews and is best suited to Small businesses & accountants. Most complete feature set is the standout strength; the main trade-off is pricey as you add features.
What do users like most about QuickBooks Online?+
Most complete feature set, Huge accountant network, Strong reporting.
What are the downsides of QuickBooks Online?+
Pricey as you add features, Can feel complex. Whether these matter depends on your use case — see who it is and isn't for above.
How much does QuickBooks Online cost?+
QuickBooks Online starts at $35/mo. See the full plan breakdown on our QuickBooks Online pricing page.
How does QuickBooks Online compare with other accounting tools?+
Among the 5 accounting tools we track, QuickBooks Online ranks #3 by rating (4.4/5 vs a 4.4/5 category average).
What is QuickBooks Online best used for?+
Small business accounting, Working with an accountant, Payroll + books.