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Xero Review

4.4(8,700)Starting at $20/moAPI
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Verdict: Xero earns 4.4/5 from 8,700 reviews, ranking #4 of 5 accounting tools we track. It suits Small businesses & startups best. Unlimited users is its standout strength, while entry plan caps invoices is the main trade-off to weigh.

Our take on Xero

Xero is a modern, design-forward accounting platform popular outside the US, with unlimited users on every plan and strong bank reconciliation and app ecosystem.

Key features

  • Unlimited users
  • Bank reconciliation
  • Invoicing
  • 1000+ app integrations
  • Financial reports

Pros & cons

Pros

  • Unlimited users
  • Clean modern UI
  • Great app ecosystem

Cons

  • Entry plan caps invoices
  • US payroll via partners

Who Xero is for

A good fit if…

  • • You are small businesses & startups.
  • • Your use case is startups.
  • • Your use case is multi-user teams.
  • • Your use case is app-heavy stacks.
  • Unlimited users matters to you.

Look elsewhere if…

  • Entry plan caps invoices would be a dealbreaker.
  • US payroll via partners would be a dealbreaker.
PlanPricePer year
Early$20/mo$240
GrowingPopular$47/mo$564
Established$80/mo$960

How Xero compares

MeasureXeroCategory average
Rating4.4/54.4/5
Starting price$20/mo$27/mo
Rank by rating#4 of 5
Public APIYes3 of 4 offer one

Integrations

StripePayPalHubSpotGustoShopify

Alternatives to consider

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FreshBooks

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Zoho Books

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4.5/5 · from Free
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QuickBooks Online logo
QuickBooks Online

The market-leading small-business accounting suite

4.4/5 · from $35/mo
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Wave logo
Wave

Free accounting & invoicing for tiny businesses

4.3/5 · from Free
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Bottom line on Xero

4.4/5 · Paid · best for Small businesses & startups

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Frequently asked questions

Is Xero worth it?+

Xero is rated 4.4/5 across 8,700 reviews and is best suited to Small businesses & startups. Unlimited users is the standout strength; the main trade-off is entry plan caps invoices.

What do users like most about Xero?+

Unlimited users, Clean modern UI, Great app ecosystem.

What are the downsides of Xero?+

Entry plan caps invoices, US payroll via partners. Whether these matter depends on your use case — see who it is and isn't for above.

How much does Xero cost?+

Xero starts at $20/mo. See the full plan breakdown on our Xero pricing page.

How does Xero compare with other accounting tools?+

Among the 5 accounting tools we track, Xero ranks #4 by rating (4.4/5 vs a 4.4/5 category average).

What is Xero best used for?+

Startups, Multi-user teams, App-heavy stacks.