Brevo vs Kit
Brevo rates 4.4/5 and starts at Free. Kit rates 4.5/5 and starts at Free. Kit is the higher rated.
Verdict
Kit rates higher (4.5/5 vs 4.4/5). Brevo suits SMBs with large lists, while Kit is aimed at Creators & newsletters.
Brevo vs Kit at a glance
| Measure | Brevo | Kit |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Reviews | 3,800 | 2,700 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
Brevo
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $9/mo | $108 |
| Business | $18/mo | $216 |
| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Creator | $15/mo | $180 |
| Creator Pro | $29/mo | $348 |
Which should you choose?
Pick Brevo if you prioritize SMBs with large lists
Pick Kit if you prioritize Creators & newsletters
Choose Brevo if…
- Pay per email, not contacts matters to you.
- SMS included matters to you.
- Generous free tier matters to you.
- Basic email designs would be a problem.
Choose Kit if…
- Great for creators matters to you.
- Clean automations matters to you.
- Strong deliverability matters to you.
- Editor less polished would be a problem.
Brevo
Pros
- Pay per email, not contacts
- SMS included
- Generous free tier
Cons
- Editor less polished
- Daily send limit on free plan
Kit
Pros
- Great for creators
- Clean automations
- Strong deliverability
Cons
- Basic email designs
- Pricier per subscriber
Frequently asked questions
Is Brevo better than Kit?+
Kit rates higher (4.5/5 vs 4.4/5). Brevo suits SMBs with large lists, while Kit is aimed at Creators & newsletters.
Which is cheaper, Brevo or Kit?+
Brevo starts at Free and Kit starts at Free.
Do Brevo or Kit have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Brevo or Kit?+
Kit, at 4.5/5 across 2,700 reviews, versus 4.4/5 for Brevo.
What is Brevo best for, and what is Kit best for?+
Brevo is aimed at SMBs with large lists (large lists on a budget, email + SMS). Kit is aimed at Creators & newsletters (creator newsletters, paid subscriptions).