Kit vs MailerLite
Kit rates 4.5/5 and starts at Free. MailerLite rates 4.6/5 and starts at Free. MailerLite is the higher rated.
Verdict
MailerLite rates higher (4.6/5 vs 4.5/5). Kit suits Creators & newsletters, while MailerLite is aimed at SMBs & solo creators.
Kit vs MailerLite at a glance
| Measure | Kit | MailerLite |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Reviews | 2,700 | 2,400 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Creator | $15/mo | $180 |
| Creator Pro | $29/mo | $348 |
MailerLite
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Growing Business | $10/mo | $120 |
| Advanced | $20/mo | $240 |
Which should you choose?
Pick Kit if you prioritize Creators & newsletters
Pick MailerLite if you prioritize SMBs & solo creators
Choose Kit if…
- Great for creators matters to you.
- Clean automations matters to you.
- Strong deliverability matters to you.
- Approval process to sign up would be a problem.
Choose MailerLite if…
- Excellent value matters to you.
- Clean interface matters to you.
- Good free tier matters to you.
- Basic email designs would be a problem.
Kit
Pros
- Great for creators
- Clean automations
- Strong deliverability
Cons
- Basic email designs
- Pricier per subscriber
MailerLite
Pros
- Excellent value
- Clean interface
- Good free tier
Cons
- Approval process to sign up
- Fewer integrations
Frequently asked questions
Is Kit better than MailerLite?+
MailerLite rates higher (4.6/5 vs 4.5/5). Kit suits Creators & newsletters, while MailerLite is aimed at SMBs & solo creators.
Which is cheaper, Kit or MailerLite?+
Kit starts at Free and MailerLite starts at Free.
Do Kit or MailerLite have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Kit or MailerLite?+
MailerLite, at 4.6/5 across 2,400 reviews, versus 4.5/5 for Kit.
What is Kit best for, and what is MailerLite best for?+
Kit is aimed at Creators & newsletters (creator newsletters, paid subscriptions). MailerLite is aimed at SMBs & solo creators (budget newsletters, small business email).