Kit vs Mailchimp
Kit rates 4.5/5 and starts at Free. Mailchimp rates 4.3/5 and starts at Free. Kit is the higher rated.
Verdict
Kit rates higher (4.5/5 vs 4.3/5). Kit suits Creators & newsletters, while Mailchimp is aimed at Small businesses & beginners.
Kit vs Mailchimp at a glance
| Measure | Kit | Mailchimp |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Reviews | 2,700 | 14,200 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Creator | $15/mo | $180 |
| Creator Pro | $29/mo | $348 |
Mailchimp
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Essentials | $13/mo | $156 |
| Standard | $20/mo | $240 |
Which should you choose?
Pick Kit if you prioritize Creators & newsletters
Pick Mailchimp if you prioritize Small businesses & beginners
Choose Kit if…
- Great for creators matters to you.
- Clean automations matters to you.
- Strong deliverability matters to you.
- Gets expensive as lists grow would be a problem.
Choose Mailchimp if…
- Very easy to start matters to you.
- Good templates matters to you.
- All-in-one features matters to you.
- Basic email designs would be a problem.
Kit
Pros
- Great for creators
- Clean automations
- Strong deliverability
Cons
- Basic email designs
- Pricier per subscriber
Mailchimp
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
Frequently asked questions
Is Kit better than Mailchimp?+
Kit rates higher (4.5/5 vs 4.3/5). Kit suits Creators & newsletters, while Mailchimp is aimed at Small businesses & beginners.
Which is cheaper, Kit or Mailchimp?+
Kit starts at Free and Mailchimp starts at Free.
Do Kit or Mailchimp have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Kit or Mailchimp?+
Kit, at 4.5/5 across 2,700 reviews, versus 4.3/5 for Mailchimp.
What is Kit best for, and what is Mailchimp best for?+
Kit is aimed at Creators & newsletters (creator newsletters, paid subscriptions). Mailchimp is aimed at Small businesses & beginners (beginner newsletters, SMB marketing).