Semrush logoSemrush
vs
Similarweb logoSimilarweb

Semrush vs Similarweb

Semrush rates 4.5/5 and starts at $199/mo. Similarweb rates 4.5/5 and starts at Custom. Only Similarweb has a free tier.

Verdict

Both rate 4.5/5. Semrush suits Marketers & agencies, while Similarweb is aimed at Enterprise analysts.

Semrush vs Similarweb at a glance

MeasureSemrushSimilarweb
Rating4.5/54.5/5
Reviews9,8001,577
Starting price$199/moCustom
Free planNoYes
Public APIYesYes
Integrations listed here33

Feature & pricing comparison

Comparison
Semrush logoSemrushBest choice
Rating4.54.5
Starting price$199/moCustom
Pricing modelPaidEnterprise
API available
Best forMarketers & agenciesEnterprise analysts
Keyword research
Site audit
Rank tracking
Backlink analysis
Content tools
Traffic estimates
Audience analysis
Market share
App intelligence
VisitVisit

Pricing side by side

PlanPricePer year
Starter$199/mo$2,388
Pro+$299/mo$3,588
Advanced$549/mo$6,588
PlanPricePer year
FreeFree
EnterpriseCustom

Which should you choose?

Pick Semrush if you prioritize Marketers & agencies
Pick Similarweb if you prioritize Enterprise analysts

Choose Semrush if…

  • Huge feature set matters to you.
  • Best-in-class keyword data matters to you.
  • Reliable matters to you.
  • Opaque, quote-only pricing would be a problem.

Choose Similarweb if…

  • Unrivalled traffic estimates matters to you.
  • Whole-market view matters to you.
  • Free limited tier matters to you.
  • Expensive would be a problem.

Semrush

Pros

  • Huge feature set
  • Best-in-class keyword data
  • Reliable

Cons

  • Expensive
  • Capped results on lower tiers

Similarweb

Pros

  • Unrivalled traffic estimates
  • Whole-market view
  • Free limited tier

Cons

  • Opaque, quote-only pricing
  • Expensive for small teams

Frequently asked questions

Is Semrush better than Similarweb?+

Both rate 4.5/5. Semrush suits Marketers & agencies, while Similarweb is aimed at Enterprise analysts.

Which is cheaper, Semrush or Similarweb?+

Semrush starts at $199/mo and Similarweb starts at Custom.

Do Semrush or Similarweb have a free plan?+

Similarweb has a free tier; Semrush does not (though trials may be available).

Which is better rated, Semrush or Similarweb?+

They are tied at 4.5/5.

What is Semrush best for, and what is Similarweb best for?+

Semrush is aimed at Marketers & agencies (keyword research, competitor analysis). Similarweb is aimed at Enterprise analysts (competitive benchmarking, market research).

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