Semrush logoSemrush
vs
Serpstat logoSerpstat

Semrush vs Serpstat

Semrush rates 4.5/5 and starts at $199/mo. Serpstat rates 4.6/5 and starts at $50/mo. Serpstat is the cheaper entry point. Serpstat is the higher rated.

Verdict

Serpstat rates higher (4.6/5 vs 4.5/5). Serpstat is cheaper to start ($50/mo vs $199/mo). Semrush suits Marketers & agencies, while Serpstat is aimed at Growing agencies.

Semrush vs Serpstat at a glance

MeasureSemrushSerpstat
Rating4.5/54.6/5
Reviews9,800464
Starting price$199/mo$50/mo
Free planNoNo
Public APIYesYes
Integrations listed here33

Feature & pricing comparison

Comparison
Serpstat logoSerpstatBest choice
Rating4.54.6
Starting price$199/mo$50/mo
Pricing modelPaidPaid
API available
Best forMarketers & agenciesGrowing agencies
Keyword research
Site audit
Rank tracking
Backlink analysis
Content tools
PPC research
VisitVisit

Pricing side by side

PlanPricePer year
Starter$199/mo$2,388
Pro+$299/mo$3,588
Advanced$549/mo$6,588
PlanPricePer year
Individual$50/mo$600
Team$100/mo$1,200
Agency$410/mo$4,920

Which should you choose?

Pick Semrush if you prioritize Marketers & agencies
Pick Serpstat if you prioritize Growing agencies

Choose Semrush if…

  • Huge feature set matters to you.
  • Best-in-class keyword data matters to you.
  • Reliable matters to you.
  • Dated interface would be a problem.

Choose Serpstat if…

  • Wide feature coverage for the price matters to you.
  • API access included matters to you.
  • Free plan available matters to you.
  • Expensive would be a problem.

Semrush

Pros

  • Huge feature set
  • Best-in-class keyword data
  • Reliable

Cons

  • Expensive
  • Capped results on lower tiers

Serpstat

Pros

  • Wide feature coverage for the price
  • API access included
  • Free plan available

Cons

  • Dated interface
  • Thinner data outside English markets

Frequently asked questions

Is Semrush better than Serpstat?+

Serpstat rates higher (4.6/5 vs 4.5/5). Serpstat is cheaper to start ($50/mo vs $199/mo). Semrush suits Marketers & agencies, while Serpstat is aimed at Growing agencies.

Which is cheaper, Semrush or Serpstat?+

Serpstat — it starts at $50/mo, versus $199/mo for Semrush.

Do Semrush or Serpstat have a free plan?+

Neither offers a permanently free plan, but free trials are often available.

Which is better rated, Semrush or Serpstat?+

Serpstat, at 4.6/5 across 464 reviews, versus 4.5/5 for Semrush.

What is Semrush best for, and what is Serpstat best for?+

Semrush is aimed at Marketers & agencies (keyword research, competitor analysis). Serpstat is aimed at Growing agencies (keyword research, PPC competitor research).

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