Brevo Review
Verdict: Brevo earns 4.4/5 from 3,800 reviews, ranking #4 of 5 email marketing tools we track. It suits SMBs with large lists best. Pay per email, not contacts is its standout strength, while editor less polished is the main trade-off to weigh.
Our take on Brevo
Brevo (formerly Sendinblue) charges by emails sent, not contacts, making it cost-effective for large lists. It bundles email, SMS, chat, and a free CRM.
Key features
- Email campaigns
- SMS marketing
- Marketing automation
- Free CRM
- Transactional email
Pros & cons
Pros
- Pay per email, not contacts
- SMS included
- Generous free tier
Cons
- Editor less polished
- Daily send limit on free plan
Who Brevo is for
A good fit if…
- • You are SMBs with large lists.
- • Your use case is large lists on a budget.
- • Your use case is email + SMS.
- • Your use case is transactional email.
- • Pay per email, not contacts matters to you.
Look elsewhere if…
- • Editor less polished would be a dealbreaker.
- • Daily send limit on free plan would be a dealbreaker.
Brevo pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| StarterPopular | $9/mo | $108 |
| Business | $18/mo | $216 |
How Brevo compares
| Measure | Brevo | Category average |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #4 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Integrations
Alternatives to consider
All Brevo alternatives →Bottom line on Brevo
4.4/5 · Freemium · best for SMBs with large lists
Frequently asked questions
Is Brevo worth it?+
Brevo is rated 4.4/5 across 3,800 reviews and is best suited to SMBs with large lists. Pay per email, not contacts is the standout strength; the main trade-off is editor less polished.
What do users like most about Brevo?+
Pay per email, not contacts, SMS included, Generous free tier.
What are the downsides of Brevo?+
Editor less polished, Daily send limit on free plan. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Brevo cost?+
Brevo offers a free plan, with paid plans from $9/mo.
How does Brevo compare with other email marketing tools?+
Among the 5 email marketing tools we track, Brevo ranks #4 by rating (4.4/5 vs a 4.5/5 category average).
What is Brevo best used for?+
Large lists on a budget, Email + SMS, Transactional email.