Mailchimp Review
Verdict: Mailchimp earns 4.3/5 from 14,200 reviews, ranking #5 of 5 email marketing tools we track. It suits Small businesses & beginners best. Very easy to start is its standout strength, while gets expensive as lists grow is the main trade-off to weigh.
Our take on Mailchimp
Mailchimp is the best-known email marketing platform, pairing an easy editor with automations, landing pages, and a CRM. Great for beginners, though pricing scales with list size.
Key features
- Drag-drop email builder
- Automations
- Landing pages
- Audience segmentation
- A/B testing
Pros & cons
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
Who Mailchimp is for
A good fit if…
- • You are small businesses & beginners.
- • Your use case is beginner newsletters.
- • Your use case is SMB marketing.
- • Your use case is ecommerce email.
- • Very easy to start matters to you.
Look elsewhere if…
- • Gets expensive as lists grow would be a dealbreaker.
- • Automation limited on low tiers would be a dealbreaker.
Mailchimp pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| EssentialsPopular | $13/mo | $156 |
| Standard | $20/mo | $240 |
How Mailchimp compares
| Measure | Mailchimp | Category average |
|---|---|---|
| Rating | 4.3/5 | 4.5/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #5 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Integrations
Alternatives to consider
All Mailchimp alternatives →Bottom line on Mailchimp
4.3/5 · Freemium · best for Small businesses & beginners
Frequently asked questions
Is Mailchimp worth it?+
Mailchimp is rated 4.3/5 across 14,200 reviews and is best suited to Small businesses & beginners. Very easy to start is the standout strength; the main trade-off is gets expensive as lists grow.
What do users like most about Mailchimp?+
Very easy to start, Good templates, All-in-one features.
What are the downsides of Mailchimp?+
Gets expensive as lists grow, Automation limited on low tiers. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Mailchimp cost?+
Mailchimp offers a free plan, with paid plans from $13/mo.
How does Mailchimp compare with other email marketing tools?+
Among the 5 email marketing tools we track, Mailchimp ranks #5 by rating (4.3/5 vs a 4.5/5 category average).
What is Mailchimp best used for?+
Beginner newsletters, SMB marketing, Ecommerce email.