HubSpot vs Zoho CRM
HubSpot rates 4.5/5 and starts at Free. Zoho CRM rates 4.2/5 and starts at Free. HubSpot is the higher rated.
Verdict
HubSpot rates higher (4.5/5 vs 4.2/5). HubSpot suits SMBs to mid-market, while Zoho CRM is aimed at SMBs on a budget.
HubSpot vs Zoho CRM at a glance
| Measure | HubSpot | Zoho CRM |
|---|---|---|
| Rating | 4.5/5 | 4.2/5 |
| Reviews | 11,200 | 6,900 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.5 | 4.2 |
| Starting price | Free | Free |
| Pricing model | Freemium | Freemium |
| API available | ||
| Best for | SMBs to mid-market | SMBs on a budget |
| Contact & deal management | ||
| Email tracking & templates | ||
| Marketing automation | ||
| Reporting dashboards | ||
| Meeting scheduler | ||
| Lead & deal management | ||
| Workflow automation | ||
| Zia AI assistant | ||
| Multichannel contact | ||
| Custom modules | ||
| Visit | Visit |
Pricing side by side
HubSpot
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $20/mo | $240 |
| Professional | $100/mo | $1,200 |
Zoho CRM
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Standard | $14/mo | $168 |
| Professional | $23/mo | $276 |
Which should you choose?
Pick HubSpot if you prioritize SMBs to mid-market
Pick Zoho CRM if you prioritize SMBs on a budget
Choose HubSpot if…
- Powerful free tier matters to you.
- Easy onboarding matters to you.
- Unified marketing + sales matters to you.
- UI feels dated would be a problem.
Choose Zoho CRM if…
- Excellent value matters to you.
- Deep customization matters to you.
- Part of broad suite matters to you.
- Paid tiers get expensive fast would be a problem.
HubSpot
Pros
- Powerful free tier
- Easy onboarding
- Unified marketing + sales
Cons
- Paid tiers get expensive fast
- Advanced reporting is gated
Zoho CRM
Pros
- Excellent value
- Deep customization
- Part of broad suite
Cons
- UI feels dated
- Support can be slow
Frequently asked questions
Is HubSpot better than Zoho CRM?+
HubSpot rates higher (4.5/5 vs 4.2/5). HubSpot suits SMBs to mid-market, while Zoho CRM is aimed at SMBs on a budget.
Which is cheaper, HubSpot or Zoho CRM?+
HubSpot starts at Free and Zoho CRM starts at Free.
Do HubSpot or Zoho CRM have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, HubSpot or Zoho CRM?+
HubSpot, at 4.5/5 across 11,200 reviews, versus 4.2/5 for Zoho CRM.
What is HubSpot best for, and what is Zoho CRM best for?+
HubSpot is aimed at SMBs to mid-market (inbound marketing teams, growing sales orgs). Zoho CRM is aimed at SMBs on a budget (budget-conscious SMBs, zoho ecosystem users).