Best Zoho CRM Alternatives
The best alternatives to Zoho CRM, ranked by rating and value.
We compared 5 Zoho CRM alternatives. Close is the top pick at 4.6/5 (from $19/mo). 2 have a free plan. 5 rate higher than Zoho CRM itself (4.2/5).
Why look for a Zoho CRM alternative?
Zoho CRM rates 4.2/5 and is genuinely strong at excellent value — most people switch because of a specific trade-off:
- •UI feels dated
- •Support can be slow
Zoho CRM alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| Zoho CRM (the original) | Free | 4.2/5 | SMBs on a budget |
| Close | $19/mo | 4.6/5 | Inside sales teams |
| HubSpot | Free | 4.5/5 | SMBs to mid-market |
| Pipedrive | $14/mo | 4.5/5 | Small sales teams |
| Salesforce | $25/mo | 4.4/5 | Mid-market to Enterprise |
| Freshsales | Free | 4.3/5 | SMB to mid-market |
The best Zoho CRM alternatives, ranked
Inside-sales CRM with calling built in
Why switch: Calling baked in. Best for Inside sales teams.
All-in-one CRM with a generous free tier
Why switch: Powerful free tier. Best for SMBs to mid-market.
Sales-first CRM built around the pipeline
Why switch: Very intuitive. Best for Small sales teams.
The enterprise CRM standard
Why switch: Endlessly customizable. Best for Mid-market to Enterprise.
AI-powered CRM from the Freshworks suite
Why switch: Clean modern UI. Best for SMB to mid-market.
Pick by priority
Best rated → Close
4.6/5 across 1,600 reviews. Calling baked in.
Free option → HubSpot
Has a genuine free plan — the cheapest way to test a switch.
Closest fit → Close
Our top overall pick for people leaving Zoho CRM. Suits Inside sales teams.
Frequently asked questions
What is the best alternative to Zoho CRM?+
Close is our top-ranked Zoho CRM alternative, rated 4.6/5 and starting at $19/mo. Calling baked in is its standout strength, and it suits Inside sales teams.
Are there free alternatives to Zoho CRM?+
Yes — HubSpot, Freshsales offer a free plan. Paid tiers unlock more, but the free tier is enough to test the fit.
Why do people look for Zoho CRM alternatives?+
The most common reasons are: UI feels dated, support can be slow. Zoho CRM still rates 4.2/5, so the right move depends on which trade-off matters to you.
Which Zoho CRM alternative is rated highest?+
Close at 4.6/5, versus 4.2/5 for Zoho CRM.