Salesforce vs Zoho CRM
Salesforce rates 4.4/5 and starts at $25/mo. Zoho CRM rates 4.2/5 and starts at Free. Zoho CRM is the cheaper entry point. Salesforce is the higher rated. Only Zoho CRM has a free tier.
Salesforce rates higher (4.4/5 vs 4.2/5). Zoho CRM is cheaper to start (Free vs $25/mo). Salesforce suits Mid-market to Enterprise, while Zoho CRM is aimed at SMBs on a budget.
Salesforce vs Zoho CRM at a glance
| Measure | Salesforce | Zoho CRM |
|---|---|---|
| Rating | 4.4/5 | 4.2/5 |
| Reviews | 18,600 | 6,900 |
| Starting price | $25/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.4 | 4.2 |
| Starting price | $25/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | Mid-market to Enterprise | SMBs on a budget |
| Highly customizable objects | ||
| AppExchange marketplace | ||
| Einstein AI insights | ||
| Advanced forecasting | ||
| Workflow automation | ||
| Lead & deal management | ||
| Zia AI assistant | ||
| Multichannel contact | ||
| Custom modules | ||
| Visit | Visit |
Pricing side by side
Salesforce
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $25/mo | $300 |
| Pro | $100/mo | $1,200 |
| Enterprise | $165/mo | $1,980 |
Zoho CRM
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Standard | $14/mo | $168 |
| Professional | $23/mo | $276 |
Which should you choose?
Choose Salesforce if…
- Endlessly customizable matters to you.
- Huge ecosystem matters to you.
- Enterprise-grade controls matters to you.
- UI feels dated would be a problem.
Choose Zoho CRM if…
- Excellent value matters to you.
- Deep customization matters to you.
- Part of broad suite matters to you.
- Steep learning curve would be a problem.
Salesforce
Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade controls
Cons
- Steep learning curve
- Needs an admin
- Costs add up with add-ons
Zoho CRM
Pros
- Excellent value
- Deep customization
- Part of broad suite
Cons
- UI feels dated
- Support can be slow
Frequently asked questions
Is Salesforce better than Zoho CRM?+
Salesforce rates higher (4.4/5 vs 4.2/5). Zoho CRM is cheaper to start (Free vs $25/mo). Salesforce suits Mid-market to Enterprise, while Zoho CRM is aimed at SMBs on a budget.
Which is cheaper, Salesforce or Zoho CRM?+
Zoho CRM — it starts at Free, versus $25/mo for Salesforce.
Do Salesforce or Zoho CRM have a free plan?+
Zoho CRM has a free tier; Salesforce does not (though trials may be available).
Which is better rated, Salesforce or Zoho CRM?+
Salesforce, at 4.4/5 across 18,600 reviews, versus 4.2/5 for Zoho CRM.
What is Salesforce best for, and what is Zoho CRM best for?+
Salesforce is aimed at Mid-market to Enterprise (enterprise sales teams, complex sales processes). Zoho CRM is aimed at SMBs on a budget (budget-conscious SMBs, zoho ecosystem users).