Salesforce vs Zoho CRM
Verdict
Both Salesforce and Zoho CRM are strong choices. Salesforce edges ahead on overall rating, but the right pick depends on your budget and use case.
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.4 | 4.2 |
| Starting price | $25/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | Mid-market to Enterprise | SMBs on a budget |
| Highly customizable objects | ||
| AppExchange marketplace | ||
| Einstein AI insights | ||
| Advanced forecasting | ||
| Workflow automation | ||
| Lead & deal management | ||
| Zia AI assistant | ||
| Multichannel contact | ||
| Custom modules | ||
| Visit | Visit |
Which should you choose?
Pick Salesforce if you prioritize Mid-market to Enterprise
Pick Zoho CRM if you prioritize SMBs on a budget
Salesforce
Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade controls
Cons
- Steep learning curve
- Needs an admin
- Costs add up with add-ons
Zoho CRM
Pros
- Excellent value
- Deep customization
- Part of broad suite
Cons
- UI feels dated
- Support can be slow
Frequently asked questions
Is Salesforce better than Zoho CRM?+
Both Salesforce and Zoho CRM are strong choices. Salesforce edges ahead on overall rating, but the right pick depends on your budget and use case.
Which is cheaper, Salesforce or Zoho CRM?+
Salesforce starts at $25/mo, while Zoho CRM starts at Free.