HubSpot Review
Verdict: HubSpot earns 4.5/5 from 11,200 reviews, ranking #2 of 6 CRM tools we track. It suits SMBs to mid-market best. Powerful free tier is its standout strength, while paid tiers get expensive fast is the main trade-off to weigh.
Our take on HubSpot
HubSpot is a full customer platform combining CRM, marketing, sales, and service hubs. Its free CRM is one of the most capable on the market, scaling into paid hubs as teams grow.
Key features
- Contact & deal management
- Email tracking & templates
- Marketing automation
- Reporting dashboards
- Meeting scheduler
Pros & cons
Pros
- Powerful free tier
- Easy onboarding
- Unified marketing + sales
Cons
- Paid tiers get expensive fast
- Advanced reporting is gated
Who HubSpot is for
A good fit if…
- • You are SMBs to mid-market.
- • Your use case is inbound marketing teams.
- • Your use case is growing sales orgs.
- • Your use case is SMBs starting with CRM.
- • Powerful free tier matters to you.
Look elsewhere if…
- • Paid tiers get expensive fast would be a dealbreaker.
- • Advanced reporting is gated would be a dealbreaker.
HubSpot pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| StarterPopular | $20/mo | $240 |
| Professional | $100/mo | $1,200 |
How HubSpot compares
| Measure | HubSpot | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #2 of 6 | — |
| Public API | Yes | 5 of 5 offer one |
Integrations
Alternatives to consider
All HubSpot alternatives →Bottom line on HubSpot
4.5/5 · Freemium · best for SMBs to mid-market
Frequently asked questions
Is HubSpot worth it?+
HubSpot is rated 4.5/5 across 11,200 reviews and is best suited to SMBs to mid-market. Powerful free tier is the standout strength; the main trade-off is paid tiers get expensive fast.
What do users like most about HubSpot?+
Powerful free tier, Easy onboarding, Unified marketing + sales.
What are the downsides of HubSpot?+
Paid tiers get expensive fast, Advanced reporting is gated. Whether these matter depends on your use case — see who it is and isn't for above.
How much does HubSpot cost?+
HubSpot offers a free plan, with paid plans from $20/mo.
How does HubSpot compare with other CRM tools?+
Among the 6 CRM tools we track, HubSpot ranks #2 by rating (4.5/5 vs a 4.4/5 category average).
What is HubSpot best used for?+
Inbound marketing teams, Growing sales orgs, SMBs starting with CRM.