Salesforce Review
Verdict: Salesforce earns 4.4/5 from 18,600 reviews, ranking #4 of 6 CRM tools we track. It suits Mid-market to Enterprise best. Endlessly customizable is its standout strength, while steep learning curve is the main trade-off to weigh.
Our take on Salesforce
Salesforce Sales Cloud is the most extensible enterprise CRM, with deep customization, a vast app marketplace, and AI features via Einstein. Powerful, but complex to administer.
Key features
- Highly customizable objects
- AppExchange marketplace
- Einstein AI insights
- Advanced forecasting
- Workflow automation
Pros & cons
Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade controls
Cons
- Steep learning curve
- Needs an admin
- Costs add up with add-ons
Who Salesforce is for
A good fit if…
- • You are mid-market to enterprise.
- • Your use case is enterprise sales teams.
- • Your use case is complex sales processes.
- • Your use case is custom CRM builds.
- • Endlessly customizable matters to you.
Look elsewhere if…
- • Steep learning curve would be a dealbreaker.
- • Needs an admin would be a dealbreaker.
- • Costs add up with add-ons would be a dealbreaker.
- • Budget is tight — Salesforce costs more than the $17/mo category average.
Salesforce pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Starter | $25/mo | $300 |
| ProPopular | $100/mo | $1,200 |
| Enterprise | $165/mo | $1,980 |
How Salesforce compares
| Measure | Salesforce | Category average |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting price | $25/mo | $17/mo |
| Rank by rating | #4 of 6 | — |
| Public API | Yes | 5 of 5 offer one |
Integrations
Alternatives to consider
All Salesforce alternatives →Bottom line on Salesforce
4.4/5 · Paid · best for Mid-market to Enterprise
Frequently asked questions
Is Salesforce worth it?+
Salesforce is rated 4.4/5 across 18,600 reviews and is best suited to Mid-market to Enterprise. Endlessly customizable is the standout strength; the main trade-off is steep learning curve.
What do users like most about Salesforce?+
Endlessly customizable, Huge ecosystem, Enterprise-grade controls.
What are the downsides of Salesforce?+
Steep learning curve, Needs an admin, Costs add up with add-ons. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Salesforce cost?+
Salesforce starts at $25/mo. See the full plan breakdown on our Salesforce pricing page.
How does Salesforce compare with other CRM tools?+
Among the 6 CRM tools we track, Salesforce ranks #4 by rating (4.4/5 vs a 4.4/5 category average).
What is Salesforce best used for?+
Enterprise sales teams, Complex sales processes, Custom CRM builds.